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7 eCommerce Trends That You Might Be Missing Out

Over more than half of the world’s population now love to shop online by sitting at their cozy bed or armchair. The boom of eCommerce has clearly brought some huge remarkable changes in the retail segment and in consumers’ buying behaviours. For you as well as all other retail enterprises, it is no longer a choice to have an online storefront. Rather, it’s imperative to stay in the game. However, for those who already own a vibrant store, it isn’t an easy at all. There are many alike retailers getting into the scene every day. So, what is important for the existing players in the market is to keep them updated with the latest trends being unleashed by eCommerce evolution every year.

If you have a reigning position in the online retail market, then do not miss out the following trends that eCommerce sector is pushing out presently.

Increased mobile use

“The future of eCommerce will be ruled by mobiles” studies have revealed. With a hefty proportion of consumers now tapping into their phone’s screens to place orders instead of logging into the site via their desktops. Further, with Google’s announcement on the ranking algorithm that it would count on the mobile responsiveness of a site, there was even a greater push in the mobile purchases via an app that is site’s exact replication.

Voice Purchases in on rise

While the smartphones are recently being integrated with voice assistants, eCommerce has a great scope to leverage that to offer more personalised shopping experiences. The voice assistants help users to execute different tasks on the phone by speaking it. So, an eCommerce app can deploy it too so buyers can search products just by voicing their wants.

More enhanced fulfillment and payment options

Apart from flexible shipping options, like free-shipping within a specific distance or above a certain order amount, eCommerce owners are offering more lucrative fulfilment to beat out the competition. They are coming up the premium shipping options like same-day delivery, speedy delivery., order-pickup from in-stores and so forth. On the payment side, new options unravelled like Purchase now-Pay Later, e-Wallet, Mobile pay, etc. Thus, on an obvious note, you need to consider them too for securing your position in the market.

Chatbots along with Messenger feature

Chatbots that helps in personalised interaction via the messenger will be on rise in eCommerce segment. Retailers are using them to send out personalised marketing content, recommend product purchases, and notify on deals or coupon offers. Furthermore, with Chatbots, retailers can pay heed to customers service requests or queries any time and get them solved instantly. With increasing relevance of personalisation in eCommerce, Chatbots trend is sure to grow more prominent.

Omnipresence

It’s 2018 where mobile presence has overshadowed everything else in the world. Hundreds of range of mobile devices with different OS platforms are being used by people to search for things online. So, it won’t be any more fruitful for the eCommerce businesses to just target only particular devices. They have to target all, from smartphones to iPhones, tablets to laptops and desktops.

Video integrations along with AR

Popular eCommerce giants have already pushed forth this trend. They are using up videos to showcase products or demonstrate their uses. Besides, some are also toying with the concept of Augmented Reality where users can try a product virtually on screens.

Storytelling that captivates viewers more

Well, in eCommerce marketing, storytelling nowadays goes well to lure visitors to buy because that directly links their lifestyle to the brand. It pinches the emotions of the buyers. Different stats, consumption tips or habits will help in making a difference in the perception of individuals.

That was all for now! The retailers who consider themselves to be a stronger player in the market, need to quickly grasp one or few of these trends as fast as possible before time runs out.

Why Are Your Customers Not Buying?

The messages you put in front of your potential customer once they first discover your business can make all the difference between a sale and a pass, and between a happy customer and a disgruntled one.

If your customers are not buying, you may be missing one of these five crucial elements.

Have You Identified a Problem or Need?

Take the time to learn about the “pain points” or problems people generally have in regards to your specific niche market. Your entire website should have content material that addresses the needs of your target audience.

People don’t just want to be sold to. They are busy and keen to find out about solutions that work for their problems. By producing this kind of useful content on a frequent schedule, you are putting yourself out there as an expert worth paying attention to.

Comparing Solutions Side-by-Side

Your prospective customer will make side-by-side comparisons with similar products. If you show the value that you offer, it can swing their choice in your favor. Tables, index charts, images, features and benefits, customer reviews and opinions, are just the kinds of information they will be looking for.

Retargeting will keep your products under consideration as they go around the internet searching for solutions. Many top websites allow for retargeting, so your potential customers will see your product frequently as they use the internet.

Purchasing

When a customer buys from your website, make sure the online buying process carries forward from the page into a sales receipt they can keep. Also, send an email to thank them for their purchase. Offer support with any customer service issues and don’t offer other items for sale that they’ve already bought.

Follow-Up and Customer Satisfaction

You can also add real value by sending hints and tips or a quick-start guide to using the product, and so forth. These little surprise gifts and add-ons don’t cost much in terms of time and effort, but they can have a huge impact in terms of customer satisfaction, their and their long-term loyalty to your business and products.

Request For Their Money Back

If you do get a request for a refund within the agreed timeframe, provide it promptly and with courtesy. Do ask for a reason why they want a refund, but don’t demand it. Leave them in your customer email list, but, personalize their offers by not continuing to promote to them the item they have already decided to return.

How To Set Yourself Free Using The Digital Economy

The digital economy is booming, and there’s never been a better time to learn how to shift your income from trading time for money, to automating sales online to generate an income.

Many people simply aren’t aware that this opportunity exists. Then there’s the question of “how is this done?”, and of course “can I do this?”

Some of the main resistances to change are mental in nature and overcoming scepticism is one of the main difficulties many face when presented with this idea.

It’s far easier to shut down the possibility, than to have to make changes in your lifestyle and belief system in order to make it happen. But all belief systems and habits aside, how does anyone make a living on the internet, and over what timescale are we talking about?

A business model known as affiliate marketing lets anyone promote someone’s product and earn a commission from it. You don’t need to own a product yourself, talk to any customers or even handle any products. That’s all done for you. All affiliates do is send website traffic to products and services they recommend.

Imagine you recommend a nice restaurant to a friend. Well, affiliate marketing is the same thing, only if your friend visits the restaurant and buys a meal, you’ll receive a commission. The concept itself is fairly simple, it’s the ‘how’ which is a little more tricky.

Putting that aside for a moment, just imagine how many people are on the internet looking for a particular product or service. There are millions! Just a small slice of those purchases is enough to get you out of a difficult working environment and working for yourself, from your laptop, from anywhere.

What’s great about affiliate marketing is that you can compound your efforts over time. You can get adverts or content ‘working for you’ running 24 hours a day, 7 days a week. What’s even better is the power of scalability. Once you’ve found a strategy which works, you can scale up to a global audience. With digital products, postage and storage isn’t an issue. And you can earn up to 40% commission on digital products.

Let’s back up a little and look again at the title of this article “How to set yourself free in the digital economy”. What is freedom semantics aside, for many, it’s the ability to create income without a boss, job or employer. It’s the ability to earn money without feeling miserable or trapped.

Being free can mean many things. For the purposes of this article, it means being financially free and freedom to choose who you spend time with and how you spend your time. That’s real freedom for many. It’s often the opposite of working in a job you don’t enjoy for the sake of financial gain, or, worse still, just to keep your head above the water.

But what does it take to build a life of freedom? Can you do it too? Not everyone can achieve this kind of freedom. The reason for most is a crippling belief system which keeps them chained to a 9 to 5 job, in a situation which doesn’t serve them, because it meets some other needs. Security, ambition, status, duty or simply meeting your immediate needs are some reasons people don’t venture out of what they believe is possible.

Of course an internet business can be built alongside a normal job too. That’s one of it’s most appealing benefits for many. But it’s often someone’s beliefs which stops them from even attempting to change their situation and circumstances.

So, an internet business is a means to set yourself free using the digital economy. By setting up small ‘trickles’ of income, by promoting and selling affiliate products, anyone can, over time, build an income which is completely independent of their time. Most people are trapped in the equation of trading their time for money. Affiliate marketing is a means to escape this trap and ‘leverage’ the internet to make sales, even while you sleep.

This doesn’t happen overnight of course. It’s a business like any other. However, an internet business can offer the ability to use automation and digital products to earn commissions. This has a two-fold benefit. Automation means your business can run without you. Digital products can be sold globally without needing postage or handling. Owners of affiliate products can afford therefore to pay affiliates more for the selling of these products.

Put all that together and you’ve got a huge robotic income machine – potentially. Once it’s up and running, you simply need to ‘tweak’ it and scale it up. There’s a lot involved in this process too. It’s not easy and most people don’t have a strong enough reason to make it happen.

But if your life is not working for you, you feel trapped or unfulfilled, an internet business can allow dramatic changes to happen in your life. Providing you work hard on your business, an on yourself.

Article Source: http://EzineArticles.com/10009043

How To Choose The Right Products For Affiliate Marketing Success

To be successful with affiliate marketing, you’ve got to choose the right products to promote. You don’t want to waste your time and money (if you run ads) marketing products that pay a low-commission and your target market doesn’t really want to buy.

Commission Percentage

There are a lot of companies with affiliate programs. But they don’t all pay the same levels of commission. Before you start promoting a product, look at how much commission they will pay you per sale. Be on the lookout for recurring income. Each time your customer pays for another month, you’ll get an additional commission. Provided that they don’t cancel, you will keep getting paid.

Are There Upsells?

An upsell is when the product owner offers follow-up products to your referral customer. If there are upsells, back-end products or one-time offers, it means you can break even on your advertising and marketing costs for the original offer, because you’ll maximize your commissions on the other products. Just make sure that you will receive a commission on any upsells.

The Quality Of The Product

You can identify this in several ways. The first is to get a free copy, or to purchase it. The next is to check at the sales letter page that your customer will see. If the page is unappealing or very basic, odds are it might not convert as well as a more eye-catching one.

When browsing the product, ensure that it’s current and worth the money your prospective customers are going to spend. You don’t want to drive lots of traffic (and perhaps even spend money on ads), only to end up with lots of chargebacks because customers want a refund.

How Much Demand There Is For The Product?

There is a ranking called gravity, most typically seen on ClickBank, one of the top affiliate marketing companies for digital products. The gravity number shows the level of popularity of the product. The gravity ranking should be a minimum of 10 or more. If it’s more than 100, it means that there is a great deal of competition for selling this product and you might struggle to get noticed.

Supporting Materials For Affiliates

The top affiliate marketing companies will usually give high-quality graphics, advertising banners, free content like email messages and content articles (which you ought to rewrite to change into your own unique content), and more. Find out if they have an area or support page for affiliates and take full advantage of what you find there.

 

4 Steps To Building A Business Online

Did you know that there are well over 3 billion people online today and they are constantly searching for something and entering search phrases (keywords) into the search bar?

These people are searching to buy things, searching for information, and solutions to an unlimited number of problems. This is where you come in as the affiliate with your website to help these searchers and show them the solution, or the answer to their search. The affiliate helps people and earns a commission in the process.

In this article, I’ll show you one of the most fundamental and the absolute best way of building up a steady, long-lasting and consistent income online.

Building A Business Online Is Easy

There is a system that 100,000’s of affiliates use and believe to be the ultimate online money-making system that worked years ago, works now, and will work for many years to come. It’s a system that will show you just how huge the online world is and the limitless potential that only depends on what you are setting as your goal.

But before any money is generated, a website needs to be built, in a specific niche, and a traffic flow of visitors needs to have begun. The #1 attractant of visitors to your website is the quality content on each page. Five minute videos are also great to use on website pages. Until the website is built up with quality relevant content and drawing a flow of traffic, no money can be generated.

So there’s no race pace, you’ll get to feel the thrill of making online sales soon enough but a solid foundation first needs to be created. Then an empire can grow from there with a lot of hard work, dedication, and great management.

There are said to be almost 4 billion people using the internet and with that great number comes to a very large group of people who you can hook up with in any direction you choose to go.

A Quick Look at How To Build A Business Online

The 4 Steps to get rolling:

Step #1 – Choose an interest. This can be anything and everything you can think of. So choose a niche that you will enjoy of any interest, or passion, something that you are an expert at or have no experience with at all.

Step #2 – Build up a website which is the foundation of your online real estate store property. First, your site must be built up and filled with information and content that visitors are searching for. This is similar to opening a brick and mortar store, one wouldn’t open for business until the store was ready.

Step # 3 – Draw traffic to the site, attract visitors. There are many ways to do this so it’s best to start out with the free traffic options. One basic strategy is that traffic from organic searches, social media or YouTube video drives traffic to your site blog page which then leads the viewer to a product offer or recommendation.

Article marketing is a great way to enter a lot of content online for the search engines to rank, and for the viewers globally searching for that content.

Another strategy is to put one or more of the paid traffic options to work to reach targeted groups of viewers from any niche and draw as many as possible into your funnel, or onto your website page.

Step # 4 – Earn Income – Once there is a traffic flow to the site you can start earning revenue. There are said to be over 50 ways to monetize a website, which shows an unlimited earning potential.

 

Advanced Marketing Tips to Be a Successful Affiliate

Your continued dedication and attention is required when pursuing affiliate marketing. You will find helpful tips on how to reach your customers once you join an affiliate program. If you use tools, such as email marketing, they will help you develop a rapport with your customers. This will also ensure that you reach a large number of potential customers, so do your research and make it count.

See how companies track outside orders (not on their site) before choosing an affiliate program. If you are generating sales to that company you will lose out on lots of commission.

When taking a chance on affiliate marketing, take the time to locate affiliates that can offer you the types of products and services that you are interested in promoting. You will gain many different income sources if you connect with a large number of affiliate networks. Research affiliates so you are comfortable with.

Be sure to use email marketing to gain advantages in your Internet marketing endeavors. Make sure you give each customer an option to be added to your email contact list every time you process an order. Signing up should be as painless as you can make it for your customers; do not pester them for anything besides their email address and their name. Tell your customers how often they would get emails from you upon signing up. You should send emails whenever you want to notify customers about product updates or new products. They are also great ways to provide answers to common questions and other pertinent information. Use automated email software that will personalize them for each recipient. Send out seasonal discounts and the occasional thank-you message for your existing customers. If you’d like to attract more subscribers, let visitors on your site know about the great deals only your email subscribers can access. Ask your customers for feedback, and give them a special offer for telling you how they feel about your services.

You should submit your affiliates all the time. Getting rid of poor performing affiliates gives you a chance to make more room for better-paying advertisers.

If you’re starting out in affiliate marketing, you need to do some research and sign up with the affiliates that can provide you with the types of products and services you plan on selling. You can diversify your income sources if you connect with a wide range of affiliate networks. Research affiliates and only accept the ones you can be comfortable with them before accepting them.

You may want to market things that are considered to be the hottest products. You want to have good quality products; remember that popularity does not necessarily equate to quality. You only raise the level of competition when you decide to get involved with highly sought after items. You may not possibly profit.

Try to customize the ways in which you keep in touch with your target audience. Remember that different people respond to different things, and keep your marketing campaign diverse to address all of those differences. Some are more comfortable receiving newsletters via email while others enjoy using social media. Try to think about the demographic that you are attending. Take your competition into consideration when you are trying to keep an edge. Research their business from a consumer’s perspective. You should always be on the lookout for new approaches to increase your advertising success.

Many affiliate marketers put too hard to attain a “super” affiliate status. They try to juggle too many products and end up dropping them all. Keep in mind that maximum results you can achieve. You must put in a lot of time and find a marketing approach that works for you.

You will want to find an affiliate that has a lot of different options when it comes to getting your payments.

You should try your hand at secret links. There are certain ways you can embed affiliate links into your text for affiliates without being obnoxious or blatant about it. Be transparent about them if you use links and take advantage of their use. Make sure they understand the context of the text link so you won’t surprise them.

Be creative with your affiliate marketing efforts. Always try to keep base with your previous customers as you look for new leads. Follow these tips and develop your own strategies.

 

What Is Affiliate Marketing In A Nutshell?

Affiliate marketing in a nutshell is you promoting other people’s products and services in exchange of a share of commissions.

It can be digital products such as e-learning programs – which comprised of e-books in PDF, video courses, software tools and website templates – and physical goods as in things that people like you and me buy everyday from shops for consumer and entertainment purposes.

To sign up as affiliate is very simple. Simply do a Google search for affiliate programs and you will find dozens in the result listings. But from my 10 years of internet marketing experience, Amazon, ClickBank, Market Health and JVZoo are by far the most popular. While Amazon deals with consumer products, ClickBank and JVZoo specialize in digital ones I just mentioned above. Market Health – as its name implies – mainly focuses on healthcare products. Besides these, you can also promote services as well like autoresponder, domains registration and web hosting that most marketers need as their online tools to start their own online businesses.

While those companies focuses on rewarding you with commissions for every sale you generated for them, there are others who paid you for every lead you get for them whether or not that prospect buys. This comes under the term of Cost Per Action or CPA marketing. Never Blue and Peerfly are 2 most popular networks that stand out while you can also scout for others via Offer Vault and O’Digger CPA search platforms.

Upon signing up, you will be given a choice of whether you want to receive your commissions via checks or direct bank deposit depending on where you live. For ClickBank, you need to generate at least 5 sales before being issued a check and option of whether you want to continue receiving checks or direct deposits. For Amazon, you need to generate at least $100 in commissions before receiving a check if you are living outside US or have those same 2 options if you are American.

Once you are approved, you can start promoting their products and services. Because most of my 10 years has been spent on promoting Amazon and ClickBank, I will touch upon them. Now as much as it is important to learn and earn, you need to focus on who your target prospects are and how you can help them with their needs and wants. For Amazon, the answers are very obvious. I normally look for the best sellers, hot releases and products with at least 4-5 star ratings. But for ClickBank, I will look for those who pay commissions of at least $30 and with high gravity as in most affiliates promoting before I considered whether I should do the same as well.

Upon deciding on what to promote, I simply placed ads first through classified websites like Adlandpro, Adpost, Backpage, Craigslist and Gumtree for quick cash for a start. Then I focused on creating content for long-term passive income such as writing articles, blogging, e-books, press releases and videos.

For information products, I normally link them to my squeeze page and over time once they become my subscribers, I followed up with them on not just email promotions but content and links to my blog posts.

For physical products, that will be my affiliate sites I am sending my visitors to. But I do my best not to make my site look like an affiliate site but a really professional-looking e-commerce site using WordPress, Ink Themes and WooCommerce. So far I have promoted air purifiers, digital cameras, guitars, kindles, robot toys and seasonal gifts like Thanksgiving, Christmas and Chinese New Year.

Now with emergence of Facebook as an all-in-one social media and marketing platform, I now channelled my time and efforts towrds it. Such as fanpages, groups and ads which enable me to target my ideal prospects on based on their age, gender, interests and earning potential based on their occupations.

On the whole, affiliate marketing is like referral marketing but done mostly online and can still earn you a great long-term passive income if you know how and what to do correctly and regularly. It is not a get rich quick scheme but a plan that helps you to earn long-term passively.

Even without meeting and even talking to people as compared to traditional marketing like direct sales and telemarketing.

Coming from Southeastern island of Singapore, Amuro Wesley has been involved in internet businesses for close to 10 years now, promoting other people’s products online as well as his own.

Article Source: http://EzineArticles.com/9952342

7 eCommerce Trends That You Might Be Missing Out

Over more than half of the world’s population now love to shop online by sitting at their cozy bed or armchair. The boom of eCommerce has clearly brought some huge remarkable changes in the retail segment and in consumers’ buying behaviours. For you as well as all other retail enterprises, it is no longer a choice to have an online storefront. Rather, it’s imperative to stay in the game. However, for those who already own a vibrant store, it isn’t an easy at all. There are many alike retailers getting into the scene every day. So, what is important for the existing players in the market is to keep them updated with the latest trends being unleashed by eCommerce evolution every year.

If you have a reigning position in the online retail market, then do not miss out the following trends that eCommerce sector is pushing out presently.

Increased mobile use

“The future of eCommerce will be ruled by mobiles” studies have revealed. With a hefty proportion of consumers now tapping into their phone’s screens to place orders instead of logging into the site via their desktops. Further, with Google’s announcement on the ranking algorithm that it would count on the mobile responsiveness of a site, there was even a greater push in the mobile purchases via an app that is site’s exact replication.

Voice Purchases in on rise

While the smartphones are recently being integrated with voice assistants, eCommerce has a great scope to leverage that to offer more personalised shopping experiences. The voice assistants help users to execute different tasks on the phone by speaking it. So, an eCommerce app can deploy it too so buyers can search products just by voicing their wants.

More enhanced fulfillment and payment options

Apart from flexible shipping options, like free-shipping within a specific distance or above a certain order amount, eCommerce owners are offering more lucrative fulfilment to beat out the competition. They are coming up the premium shipping options like same-day delivery, speedy delivery., order-pickup from in-stores and so forth. On the payment side, new options unravelled like Purchase now-Pay Later, e-Wallet, Mobile pay, etc. Thus, on an obvious note, you need to consider them too for securing your position in the market.

Chatbots along with Messenger feature

Chatbots that helps in personalised interaction via the messenger will be on rise in eCommerce segment. Retailers are using them to send out personalised marketing content, recommend product purchases, and notify on deals or coupon offers. Furthermore, with Chatbots, retailers can pay heed to customers service requests or queries any time and get them solved instantly. With increasing relevance of personalisation in eCommerce, Chatbots trend is sure to grow more prominent.

Omnipresence

It’s 2018 where mobile presence has overshadowed everything else in the world. Hundreds of range of mobile devices with different OS platforms are being used by people to search for things online. So, it won’t be any more fruitful for the eCommerce businesses to just target only particular devices. They have to target all, from smartphones to iPhones, tablets to laptops and desktops.

Video integrations along with AR

Popular eCommerce giants have already pushed forth this trend. They are using up videos to showcase products or demonstrate their uses. Besides, some are also toying with the concept of Augmented Reality where users can try a product virtually on screens.

Storytelling that captivates viewers more

Well, in eCommerce marketing, storytelling nowadays goes well to lure visitors to buy because that directly links their lifestyle to the brand. It pinches the emotions of the buyers. Different stats, consumption tips or habits will help in making a difference in the perception of individuals.

That was all for now! The retailers who consider themselves to be a stronger player in the market, need to quickly grasp one or few of these trends as fast as possible before time runs out.

 

7 Fatal Sins of Online Marketing… Plus Secrets to Boost Website Traffic, Sales Conversion and ROI

If set up well, online marketing can help you generate a consistent passive income. There are many stories of how first-time entrepreneurs have made lots of money selling their products and services through online marketing. But there are hundreds if not thousands of times more stories of how folks failed bad. Investing their money and losing it or recovering little.

In its simplistic model, online marketing has three phases. In phase one, you get traffic to opt-in to your system. In phase two, you convert your opt-in leads into customers. Then in phase three, you retain these customers by getting them to buy from you again.

Yet each of these stages have inherent risks. And if you were to commit just one sin of online marketing, it could kill your entire business.

Here are 7 fatal sins of online marketing. Why you should avoid them. Plus, what you should do instead to be more successful.

Fatal Marketing Sin #1: Sending Traffic to Your Homepage

The money you invest in traffic is a sunk cost. The only way to get a return on your investment is by selling products and services. So if you were to get someone to click on your advertisement, you would want the best opportunity to sell them.

Yet 92 percent of consumers that visit a brand’s website for the first time are NOT there to buy. And only 32 percent of those who visited the site with the intention to buy rarely or never make the purchase. This per a study of 1,112 consumers in the United States by Episerver.

That’s why it’s vital you first get your prospect to opt-in and give you permission to send them email messages. Then you can establish a relationship with them. Plus, nurture them with educational information to establish trust and credibility. All which can lead to sales conversion.

The best place to send traffic is to a landing page solely focused on getting visitors to opt-in. But a homepage is the wrong place to send traffic. That’s because most home pages have a menu and too much information to distract visitors from opting in, even if you include an opt-in form.

Fatal Marketing Sin #2: Sending Cold Traffic to Your Sales Page
Sending cold traffic to your sales page before they opt in can be worse than sending them to your home page. Less than one-third of prospects who otherwise would buy from you, buy on their first visit.

By sending traffic to your sales page, you risk losing them forever by revealing your price, without first establishing a relationship with them. If they leave without buying, you have no way to follow-up. So you waste your advertising investment.

Fatal Marketing Sin #3: Investing in Traffic Before Investing in Your Sales Funnel
Why spend on website traffic you cannot convert into sales. Don’t put the cart before the horse, because you may not get where you want to go.

The key to making sales is to have a good sales funnel. So you can generate sales conversion. A good sales funnel includes a series of email letters with links to content to establish trust and credibility. Plus one or more landing pages with persuasive content and strong offer. And an order page confirming the offer with a fast and easy way for buyers to complete and submit it.

Fatal Marketing Sin #4: Not Knowing Your Target Market
All too often marketers make the sin of having too broad of a target audience. Yet targeting a broad audience will not only cost you more, it will also lead to lower sales conversion.

The best first step before you invest in traffic, is to conduct market research. An in-depth survey to help you find the demographic, psychographic and buying behavior characteristics of your true target market. The results can help you identify the most appropriate marketing messaging.

Fatal Marketing Sin #5: Not Segmenting Your Contacts
The era of one message fits all is dead. The advantage of online marketing is you can segment your contacts and give each a personalized experience.

Two common ways to segment your contacts is through custom fields and tags. Then you can group your contacts according to those who have a certain tag or custom field data. And you can personalize the marketing message based on this criterion. That can lead to both increased sales conversion and greater customer satisfaction.

Fatal Marketing Sin #6: Not Split Testing Your Campaigns
Split testing enables you to compare results between 2 and 4 versions of your landing pages. So you can improve your results. For either higher opt-in rates. Or greater sales conversion.

The key to split testing is to focus on just one variable at a time. This variable can be to compare headlines, pricing, offer, or even design of the landing page. You simply designate the current version as the control and send a certain percent of contacts in your funnel to the “test page(s)”. When one “test page” results beat out the control, then it becomes the new control.

Fatal Marketing Sin #7: Not Investing in a Downsell Campaign
As much as 67% or more may abandon their shopping cart. Yet you can recapture over one-fourth of these lost sales with a downsell campaign.

A downsell campaign involves a series of messages to contacts who abandon the shopping cart. Each message contains a persuasive message with a link to a dedicated landing page with a special offer. What once was sales-lost, now becomes increased sales conversion.

In summary, executing any one of the above online marketing sins can kill your business. But when instead, you execute the strategies suggested, you can help your business grow. To help you achieve higher opt-in rates, increased sales conversion and greater ROI.

Marketing services by Jeff Traister can help you increase your sales conversion through automation and persuasive copywriting. He is a certified Internet marketing automation consultant and direct response copywriter.

 

Do You Make These 5 Marketing Automation Mistakes?

Marketing automation has become a vital tool for businesses of every size. It can help you gain and sustain a competitive advantage. Speed up sales results. Plus, enable you to engage more contacts with personalized messages sent at the right time. So you can build good relationships.

Yet not each marketing automation system is the same. In fact, very few have all the essential tools in one package of services. If so, that can cause you to integrate system parts from third parties that can cost you time and money, especially when things go wrong down the road.

That is why it’s vital to first know what a full all-in-one marketing automation system is all about.

Marketing automation is a server-based software that integrates different technologies.

4 Automation Technologies Most Vital for Marketing Campaigns

First, it includes a CRM that allows you to collect, store and use information about your contacts. To be able to segment your contacts by custom fields and tags, behavior – such as opening emails and clicking on links, plus purchases.

Second, it includes an automated messaging system for emails, text, postcards and tasks. This allows you to send each message to contacts based on when they opted in, a date, behavior, purchase and more.

Third, it has eCommerce functionality. It integrates order pages with a form and payment gateway for one-click purchases. Plus it can allow you to integrate with a shopping cart if you prefer. Most of all, it can automate processes based on successful or failed transactions, subscriptions, trial periods, payment plans, coupons and more.

Fourth, it must have a campaign builder that enables you to take each contact on a personalized journey with measurable results. This allows you to create multiple campaigns for opt-in, sales, upsell, downsell and retention.

A marketing automation system such as one by Ontraport can provide additional features. These include marketing tracking to help you see which ads, landing pages and emails are generating the most cost-effective results. Affiliate marketing and membership site to help you boost the number of customers and sales. Landing page and form builder to enable you to design professional looking sites in minutes. And a lead router and scoring system to help you and your sales team follow up leads and convert them into customers.

Three key benefits of a marketing automation system are that you can customize it for your business. You can have multiple marketing campaigns at the same time that operate 24/7. Plus you can automate processes specific to contacts along their journey. But there are also marketing automation mistakes you can make along the way.

Marketing Automation Mistake #1: Sending eMails to Contacts Who Did NOT Opt-in
Marketing automation involves permission based emails. That means you send emails to contacts who give you permission to send them information. You can get permission when each contact opt-in to your system. However, importing a list or manually adding contacts to your marketing automation system is a violation of SPAM rules. If you do this you can compromise the delivery of emails even to those whom give you permission.

Marketing Automation Mistake #2: Not Maintaining a Database of Active Contacts
Even after you get a contact to opt-in, you must keep them active. That means, you must continually send them emails with relevant content to engage with at least once per week. Otherwise, they may forget you and not open the few emails you send. Over time, they can become less engaged, diminishing email delivery of your entire database. A re-engagement campaign is an effective method to get non-engaged contacts to interact with your emails again. You get these contacts to tell you if they’d like to remain on your list or opt-out. So you can maintain a consistent and clean contact database.

Marketing Automation Mistake #3: Focusing on the Wrong Metrics
Marketing automation allows you to measure the results of your campaigns. This includes opt-ins, sales conversion, email open and click link rates, landing page visits, sales, ROI and more.

However, focusing on the wrong metrics can cause you to misinterpret the true results. For example, you may have two campaigns where one has much higher open rates and lower click rates. Yet when you calculate click to open rates you can see an entirely different result. Before starting each campaign, it is vital to know the metric you seek to focus on to determine success.

Marketing Automation Mistake #4: Not Split Testing Campaigns
All campaigns differ by the type and number of contacts, content and more. Split testing campaigns is the key to finding what works right. But the key to split testing is to test just one variable at a time. Such as a headline, price, offer, design or target audience. The campaign that wins is the new control. Then you can test other campaigns against the control.

Marketing Automation Mistake #5: Not Having a Certified Consultant on Your Team
Marketing automation is both an art and a science. It requires a mix of technology know-how with direct response marketing expertise. Plus an objective mindset that is not biased toward the company or product. These are why it is best to have an independent consultant certified in the use of the marketing automation software on your team. To develop the strategy and build a custom automation system for your business. Plus, to train your team on using the system.